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Zoe StoryLab / Brand identity

A bright idea.
A world of stories.

Brand
Zoe StoryLab
Disciplines
Brand Identity, Logo Design, Stationery
The idea
Zoe StoryLab

A storytelling identity full of possibility. Expressive pink lettering meets a heart inside a lightbulb, with purple, lavender and yellow carrying the idea into notebooks, stationery, packaging and creative spaces.

Zoe StoryLab identity on lavender notebooks, pink and purple stationery, a patterned tote and a gift box.
01 / Brand applicationsNotebooks, stationery, textiles & packaging.

02 / The identity

Original artwork & color.

Original compact Zoe StoryLab wordmark with organic pink lettering and a purple heart lightbulb.

Zoe StoryLab

Zoe StoryLab

The compact second logo proposal anchors the applications. The original organic Z and heart-filament bulb work together as a smaller mark, while the full lettering keeps the name warm and recognizable.

Brand Identity · Logo Design · Stationery

  • Pink#FF5A8B

  • Lavender#A989E6

  • Purple#4B3E83

  • Yellow#FFC629

  • Blush#FFF5F8

Original Zoe StoryLab submark: a pink organic Z and heart lightbulb with yellow rays.
Original Z & lightbulb submark.
Original Zoe StoryLab proposal sheet showing both logo options, submarks and the color palette.
Both original logo proposals.

03 / The brand in context

Made to wear, carry and keep.

Zoe StoryLab identity on a studio facade, posters, a patterned phone case, keychains, badges and a creativity kit.
Creative spaces, posters, digital & merchandise concepts.

Small character.
Big personality.

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