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Esporas / Brand identity

Organic lines.
Fresh character.

Brand
Esporas
Disciplines
Brand Identity, Lettering, Packaging
The idea
Granja de Setas

An expressive mushroom farm identity, grown from flowing letterforms and the rhythm of oyster mushroom gills. Orange and green logo variants bring a fresh personality to produce packaging and market essentials.

Esporas mushroom identity on orange and green produce trays, labels, a market tote and retail boxes.
01 / Brand applicationsProduce packaging, labels, market tote & boxes.

02 / The identity

Original artwork & color.

Original Esporas label artwork showing orange and green flowing mushroom logos and coral ornament.

Esporas

Granja de Setas

The original label is the starting point: fluid mushroom shapes, generous lowercase lettering and a coral ornamental border. Those elements become a family of labels, paper wraps, patterns and everyday objects.

Brand Identity · Lettering · Packaging

  • Orange#FB8E00

  • Leaf green#3E8914

  • Coral#FC5C54

  • Cream#FFF4E3

03 / The brand in context

Made to wear, carry and keep.

Esporas identity at a mushroom market stand, on recipe cards, printed tissue, a grower apron and delivery boxes.
Market, paper, workwear & delivery concepts.

Small character.
Big personality.

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