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Club Ropístico / Brand identity

A little house.
A whole brand.

Brand
Club Ropístico
Disciplines
Brand Identity, Character Design, Packaging
The idea
Moda con corazón de hogar.

A clothing identity built around the feeling of home. A waving little house brings warmth, color and personality to everything from the label inside a tee to the bag that carries it home.

Club Ropístico identity across color-blocked packaging, patterned tissue, garment labels, headwear and a typographic tote.
01 / Brand applicationsPackaging, labels, headwear & textiles.

02 / The identity

Original artwork & color.

The original Club Ropístico mascot: a waving house with a red roof, pink wall, yellow facade, teal doorway and red sneakers.

Club Ropístico

Moda con corazón de hogar.

A house with somewhere to go. The illustrated mascot pairs a familiar roof and doorway with oversized hands and red sneakers. Rounded lettering and a playful palette carry that same welcoming personality across the brand.

Brand Identity · Character Design · Packaging

  • Roof red#EA3A40

  • House yellow#EEC605

  • Door teal#08A6A6

  • Wall pink#FEB0B3

  • Warm cream#EEE5BB

03 / From paper to fabric

The little details make it a brand.

Cream Club Ropístico garment packaging with the house mascot, red wordmark and a folded tee inside.
Packaging / A warm welcome.
A stack of cream thank-you cards featuring the Club Ropístico house mascot and red lettering.
Thank-you cards / A little kindness.
A cream woven house mascot label sewn into a cotton tee, with matching brand and care labels.
Woven labels / The smallest details.
Cream Club Ropístico hang tags with cotton string, the house mascot and red rounded lettering.
Hang tags / Made to belong.

04 / The brand in context

Made to wear, carry and keep.

Club Ropístico identity applied to a clothing boutique, campaign posters, a patterned phone case, retail keepsakes and a tee and tote.
Storefront, campaign, digital & merchandise concepts.
A black cotton baseball cap embroidered with the colorful Club Ropístico house mascot.
Embroidery / A familiar face.
Nine die-cut house character stickers, showing the Club Ropístico mascot waving, reading, painting, shopping, skating, gardening, resting, working and holding balloons.
Sticker family / A character for every day.

05 / A little movement

The brand in motion.

Small character.
Big personality.

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